Video and Webinar Proceedings


Proximity marketing: technologies and real-life applications


Subscribe to attend all Workshops and Webinars


Responds to...

  • What are the main areas of application of proximity technologies?
  • How these technologies can be used in the relationship with consumers?
  • Which are the benefits of having a proximity marketing strategy?
  • Which are the current market trends in this field?
  • Who are the major funded startups in the proximity marketing sector?


This Webinar aims at understanding which are the benefits of Proximity Marketing, by analyzing available technologies and main applications in real life. The goal is to provide a broad and detailed picture of the impacts of these technologies on company processes and on their relations with the final consumer.


Giorgia Sali
Researcher of Mobile Strategy at the Osservatori Digital Innovation of Politecnico di Milano. Giorgia serves also on Digital Payments and Digital Innovation related to SMEs.