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- September 06, 2019
- eCommerce B2c
- Marketing/Communications Sales/Services
The vertical bar chart shows the value timeline of the percentage value split of online purchases (on Italian and foreign web sites) by Italian web shoppers between products and services.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns. Not included in the scope of analysis are online payments, home banking and financial operations, digital contents, and gambling.