Digital Content Observatory Research

The Digital Content Observatory aims to contribute to enhancing the knowledge on digital content addressed to end users (B2c), on the opportunities offered and main current trends through a productive and open discussion with other players involved, ultimately to boost market development and promote adequate communications.

The intention of the Observatory is to provide a cross-interpretation of data and trends, for example consumer behavior and spending, UX innovation, content protection, …– to help identify evolutionary processes of the digital content market.

The Digital Content Observatory is, actually, a meta-observatory grouping 4 vertical Observatories dedicated to main digital content types.

The 4 vertical Observatories are:

Video Entertainment
Music, Podcast & Audiobooks
Digital News & eBook
Gaming & eSports

The goal of each single sub-Observatory is to be a point of reference for companies and the press regarding market data, analyses, and reflections on the respective digital content analyzed. Research will cover several topics including the development of the various digital products, how they are marketed and spread, usage behavior of Italian consumers, the quantification of consumer spending and sector specific advertising revenue, innovation guidelines, the impact of new technologies on the sector, the evolution of forms of digital piracy and of possible contrast measures.

These aspects are delineated through a course of in depth vertical and horizontal follow up workshops, reserved exclusively for Observatory supporters; Vertical research results will be presented to all in the public Conference.

Digital Content Observatory Research

Research focuses on the following goals:

map and describe the digital content supply chain in every sector;
study the evolution of business models associated with the various players operating in those Industries;
analyze consumer behavior when using digital content and understand the reasons for it;
quantify digital content consumer expenditure for the 4 sub-Observatories;
analyze and classify innovation drivers in the digital content market, focusing on Digital Video, Digital Gaming, Digital Audio, Digital News segments, ultimately aiming to trace the sector’s evolution development and current trends;
analyze the use of innovative digital technologies such as Artificial Intelligence (focused on Generative AI), Blockchain, Web 3.0, Metaverse, and the opportunities and challenges generated by their use within the industry;
understand the role of new technologies and business models to support anti digital piracy measures within the industry and content protection.

The activities planned by the Observatory for 2023 are:

empirical research involving all main players of the Italian scenario through direct interviews, case studies, data collections, and surveys.
a survey – representative of the Italian population – addressed to Italian digital content consumers aimed at understanding usage behavior and reasons for content use based on time share and wallet share logic;
organize workshops to set up Research and conduct an in-depth examination/discussion of results.
organize a public Research results presentation conference with round tables and talks by leading positions of the Digital Content world.
develop some in-depth contents available online on topics covered in the 2023 edition of Research (videos, graphs, webinars, articles, and business cases).

Andrea Rangone

Chief Science Officer

Samuele Fraternali

Research Director

Find Out

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19 Jan 2021

Reports

The digital content scenario: supply chain, market, and consumers The digital content scenario: supply chain, market, and consumers

Digital Content 110.00 €

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Supporters

Over 500 companies each year choose to support research and participate in the activities of the Digital Innovation Observatories, entering into direct contact with the decision makers of the corporate, institutional and academic world. Become our partner!

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For further information on ways of collaborating and supporting Digital Content Observatory Research please contact Irene Rinaldi (irene.rinaldi@polimi.it)