Online exports: a challenge, many opportunities

In a highly competitive international scenario, with consumers increasingly inclined towards the use of digital technologies, the adoption of eCommerce as sales channel abroad may be a successful decision, good for Italian Export. Leveraging opportunities provided by digital Export, however, is not simple: training, competences, disposition to change and adequate investments are required. In Italy, selling online hasn’t yet become the preferred/successful way of selling abroad, but its use is showing a growing trend, indicating a gradual opening of our companies to including digital channels in their internationalization strategy. At its second edition, the Export Observatory, is precisely aiming to support Italian businesses in fine tuning Export models (the combination of commercial channels, logistics channels, marketing and communication channels, payment channels and customs-legal-regulatory compliance measures) based on digital technologies, with the ultimate goal of increasing exports.