Video and Webinar Proceedings


Online Export to Russia


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  • Date January 12, 2018
  • Observatory Digital Export
  • Language English
  • Duration 01:04:44
  • Subscription info

    Per informazioni sulle modalitĂ  di iscrizione contattare la Dott.ssa Flora Del Bue

Responds to...

  • What are the main e-commerce players in Russia?
  • Which strategies can foreign companies adopt to sell online in Russia?
  • Which are the main legal issues companies should take care of?


Online Export to Russia looks into how the Digital Revolution changed consumers’ purchasing habits and processes and how companies must include an increasingly important share of digital communication within their marketing strategies. In a highly competitive international climate, where consumers are increasingly used to and willing to adopt digital technologies, eCommerce can be an important channel to sustain and increase the global reach of companies. Implementing online internationalization processes is, however, complex.


Maria Giuffrida
A degree in International Management at the UniversitĂ  Bocconi, she is a graduate student at the Department of Management and Production Engineering of the Politecnico di Milano and has been Visiting Researcher at the Tsinghua University of Beijing. She is also a researcher of the Export Observatory since its inception in 2015.

Carlotta Matteuzzi
lawyer of the Law Firm LexJus Sinacta.