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- November 28, 2018
- Omnichannel Customer Experience
To face the significant changes happening in consumer purchasing processes that increasingly occur through multiple channels (physical and digital) and at any moment and place, Italian companies are compelled to develop Omnichannel Customer Experience strategies. This requires rethinking and integrating touchpoints and designing data-driven marketing, communication, and sales initiatives. This, in fact, is the only way of ensuring a holistic customer experience, consistent on all points of contact and without interruptions/redundancies in the passage from one touchpoint to another. The infographic shows the “pillars” on which a mature customer relationship strategy must be founded.
Over the last few years there have been deep changes in consumer behaviour as regards how they interact with brands, which increasingly happens through multiple channels, at any place (...)
The Report aims to: take a snapshot of current dynamics at Italian level, along all stages of the purchasing process (advertising, promotion, commerce, payment, and service), placing (...)