Startup Intelligence

Work Team


Start-up Intelligence is an innovative research project addressed to Innovation Managers that proposes an annual calendar of events full of exciting material and meetings, involving registered organisations directly, within the perspective of spreading a culture of innovation.


Start-up Intelligence is an innovative research project addressed to Innovation Managers that proposes an annual calendar of events full of exciting material and meetings, involving registered organisations directly, within the perspective of spreading a culture of innovation.


Activities planned by Startup Intelligence are:


  • Research: Six research cycles concerning six specific fields of enquiry chosen each year. Each study is developed by specialized Digital Innovation Observatory Researchers (34 active Observatories), leveraging their long-term specific expertise to identify and analyse the most interesting startups in each (specific) field. For every defined research field (six per edition), the process consists of carrying out a survey, mapping and analysis of start-ups founded over the past five years in Italy and internationally, and then closely examining the most significant start-ups, preparing for each a detailed data sheet, as well as producing a detailed database and an analysis booklet. Partners are actively involved in this phase, sharing views and comparing opinions with Researchers. Every research cycle (six per edition) ends with a Pitch Workshop on innovation opportunities analysed, and presentation of some keynotes of startups startup (approximately ten at each meeting) chosen with the partner. Thirty or more researchers are involved in each edition. In the previous four editions, we surveyed and analysed over 7,900 start-ups and prepared 24 research reports which were shared with our Partners.
  • Scouting: in the first four editions over 600 in-depth assessments of really important Italian and International startups have been completed, together with meetings with more than 170 startups at 24 workshops, after previously having been in direct discussion with our researchers. Support is provided to Partner companies in organizing one2one meetings with startups of interest so that our researchers can explain and discuss the material covered on a regular basis. Alongside the six defined research cycles, we issue a weekly newsletter containing all the most interesting news items concerning Italian and international start-ups and on Open Innovation, to provide greater knowledge and ongoing information on the opportunities offered in this sector and about the most promising organisations operating within the sector.
  • Informing: the project also includes every year advanced training events (four workshops) covering the typical processes relating to Open Innovation and the relationship between companies and start-ups in order to share best practice. The workshops are attended by professors at Politecnico di Milano and other universities, experts, with company presentations on best practice, panel debates involving our partners, open discussion and experiential work tables. The new edition also includes a two day visit of the Gruppo Loccioni research centers in the Marche region.
  • Community: Startup Intelligence is the first and broadest Innovation Manager community in Italy coming together each month to discuss and debate on Open Innovation most relevant themes, with the goal of sharing experiences, projects, successes, difficulties. A dedicated community manager will assist the community through work groups, a social platform specific to the project, team building sessions and other tools used to animate the community. The fourth edition of the project registered a total of 208 individual participants from Partner companies.
  • Visibility: the project helps to promote the visibility of partner organisations undertaking their process of cultural transformation towards open innovation, with positive implications for their brand awareness and attractiveness, with the additional intention to liven and stimulate Italy’s entrepreneurial ecosystem. The organisations’ visibility is maintained and upheld through work tables and roundtable discussions held during workshops and conventions organised by the Digital Innovation Observatories, at courses held by MIP Politecnico di Milano, as well as through collaborations with newspapers and press outlets (Sole24Ore, Economyup, Startupbusiness, Digital4Exceutives…), which regularly publish material agreed with us that relate to our partners’ initiatives and projects. An Open Convention will be held in 2017, for everyone who “works in” innovation, where our partners will take part as speakers at the round table discussions. The event will be organised jointly with the Hi-Tech Start-ups Observatory and the Digital Transformation Academy Observatory.


At its fifth edition, Startup Intelligence has made it possible to census and analyse nearly 7,900 Italian and International startups and to meet with over 170 of them, with the involvement of 50 of the leading Italian companies and a few PS entities, the publishing of 24 Research Reports and 9 Takeaway Booklets.


Goals of the Startup Intelligence include:

  • Intercept trends, scenarios and innovative projects in advance (research).
  • Discover new innovative suppliers and partners for business (scouting).
  • Encourage debate between managers and professionals in various companies that «do» innovation, to exchange their experience and skills (Community).
  • Contribute towards a greater internal entrepreneurial culture (Informing).
  • Bring visibility to companies engaged in open innovation (visibility)


Research fields for the fifth edition are:

  • Experience Sharing
  • Internet of Things
  • Blockchain
  • Logistics 4.0
  • Agile Approach
  • CRM Data Collection and insights and Markering Automation
  • Digital Workplace
  • Innovation Performance Management
  • Data Science & Analytics
  • Team Building Tour at the Research Center of the Loccioni Group


Investigation fields of previous editions included:

  • Cloud
  • Big Data Analytics
  • Mobile Enterprise
  • Mobile Consumer
  • Internet of things
  • Security
  • Environmental sensing
  • Social Network
  • Energy efficiency
  • eCommerce
  • Digital/Mobile Payment
  • Wearable
  • Lean startup approach
  • Startup and procurement
  • Corporate entrepreneurship & Open innovation
  • Evaluate and recruit startups (Mentor kit)
  • Smart Home&Building
  • Open Innovation organizational models, tools and processes
  • Artificial Intelligence
  • New business models
  • Smart Working
  • User/Customer Experience
  • Big Data
  • Blockchain
  • Smart Energy
  • B2b eCommerce
  • Industry 4.0
  • Peer2Peer Economy
  • Machine Learning

Sponsorship opportunities

Every year more than 300 companies join the Digital Innovation Observatories activities, getting in touch with the corporate, institutional and academic decision makers

More Details

Partners and Sponsors


For further information, collaboration and support requests for the other Startup Intelligence Observatory Research, please contact Alessandra Luksch (email: luksch@mip.polimi.it) or Eliana Bentivegna (email: eliana.bentivegna@polimi.it) or Filippo Frangi (email: filippo.frangi@polimi.it).