Work Team


Started in 2007, the Multichannel Observatory is a point of reference for the Italian business community on multichannel strategies for businesses. The 2017 edition conjugates data, analyses and insights on the Italian scenario of consumers and companies, introducing the theme of media fruition by individuals.


2017 edition appointments:


The goal of the 2017 research is to analyse consumers’ multichannel purchasing process, through the study of evolution trends highlighted in previous editions.


New additions to the 2017 edition are:

  • Analysis of the evolution of the map identified in the 2016 Research
  • Survey of Italian individuals’ usage of main Media

Sponsorship Opportunities

Every year more than 300 companies join the Digital Innovation Observatories activities, getting in touch with the corporate, institutional and academic decision makers

Contact us



For further information, collaboration and support requests for the other Multichannel Observatory Research, please contact Virginia Giudici (email: virginia.giudici@polimi.it).