Digital Innovation in Sport Industry

Work Group


The Observatory was established in 2017 to play a supportive role in helping the sports industry to understand the implications of digital technology. Our research will highlight:

  • How and why sports clubs should elaborate and implement a sports strategy.
  • The evolution of processes and technology at the basis of the fans’ experience, and how to measure athletic performance.
  • The role played by start-ups in the process of innovation.


The Observatory's planned actions for 2017 are:

  • Empirical research work to provide a framework of reference for the Sports Industry, and map the primary technological solutions within the sector.
  • Two workshops attended by Observatory sponsors, organisations that reflect the demand-side and experts in the sector, who will debate the subject matter and case histories on digital strategies in the world of sport and the role played by start-ups as drivers of technological and functional development in this sector.
  • Three focus groups on thematic subject matters to share experiences and create debate among the Observatory’s sponsors, organisations that reflect the demand-side and experts in the topics under discussion.
  • A public conference to present the research findings, with round table discussions and contributions from major figures in the sports sector.


Within the scope of our 2017 research, the Observatory will:

  • Define a reference framework to gain insight into the digital strategies available and used within the sports industry.
  • Analyse the state-of-the art in how sports clubs approach digital innovation (the strategies and processes involved, governance, roles, etc.).
  • Determine how a sports club can alter its relationship with its fan base through digital innovation.
  • Analyse the technology underpinning athletic performance.
  • Analyse the phenomenon of e-sports, identifying the links that connect this system with a sports club’s digital strategy.
  • Analyse the opportunities and impact of start-ups within the sports sector.

Sponsorship opportunities

Every year more than 300 companies join the Digital Innovation Observatories activities, getting in touch with the corporate, institutional and academic decision makers

More details

Partners and Sponsors

If you would like to find out more about getting involved, collaborating and/or supporting the research of the Digital Innovation in the Sports Industry Observatory, please contact Sara Zagaria (email: sara.zagaria@polimi.it) or Federico Iannella (email: federico.iannella@polimi.it).