Observatory

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B2c e-Commerce

Work Team

Description

The aim of the B2C E-Commerce Observatory is to monitor the development of Italy’s electronic commerce market, estimating the market’s value and studying the business models of reference and the developing trends.
Our research also has the objective of helping the players in the sector to understand the dynamics in action and to formulate the most suitable strategies for establishing an online presence. From the perspective of communication, the Observatory wishes to spread a culture in this subject matter, and propagate knowledge on the current state-of-the-art and the future progress in B2C E-Commerce, especially among decision-makers. In the light of these aims, we are continuing our collaboration with Netcomm, the Italian digital commerce consortium that gathers together a wide group of e-commerce operators active in Italy.

Activity

The Observatory's planned actions for 2017 are:

  • A field research involving the top 350 Italian e-commerce sites through personal interviews and surveys.
  • Numerous meeting and occasions for debate:
    • A workshop on innovation in consumer experience involving the online merchant community and the Observatory's partners and sponsors.
    • A convention by invitation to present the findings of our research on Food & Grocery, one of the most important sectors for Made in Italy.
    • A public convention to present the main findings of our research, with round table sessions and talks given by major players from the B2C e-commerce world.
  • A paper report containing the main findings of our 2017 research, which will be distributed during the convention.
  • Several in-depth online reports on topics addressed in the 2017 research.

Research

Research covers the following areas:

  • Monitor the Italian e-commerce market through a detailed analysis of the supply side
  • A comparison with the main international e-commerce markets.
  • Analyse the purchases made via smartphones and tablets in Italy, with a detailed examination of the particular issues for these channels and on current developments.
  • Use of traditional payment tools and analysis of the “new and innovative” tools that can drive the development of B2C e-commerce in Italy.
  • Study the main added-value services concerning the dispatch phase, evaluating the relative environmental impact.
  • Analyse the use of marketing and communication tools and channels.
  • Identify the scale of innovation, through representative examples of current e-commerce trends, examining in particular start-ups and international merchants.

 

The Observatory’s research is based upon an empirical analysis with surveys and case studies that involve the top 350 B2C e-commerce operators, covering over 95% of the market.

Infographics

Sponsorship opportunities

Every year more than 300 companies join the Digital Innovation Observatories activities, getting in touch with the corporate, institutional and academic decision makers

More Details

Partners and Sponsors

For further information, collaboration and support requests for the other researches of the 2BC E-Commerce Observatory, contact Valentina Pontiggia (email: valentina.pontiggia@polimi.it).