Weight of Native on total Internet advertising in Italy, 2015-2018


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  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications


The graph shows the weight of Native advertising on total Internet advertising in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Includes formats such as In-feed units (in Content Feed form, that are part of content usage and are consistent with the look-and-feel of a Social Feed editorial site, that are spaces within a Social platform’s feed, and of a Promoted Feed, that are on sites that do not have an editorial content site such as classified ad or eCommerce sites), Recommendation Widgets (spaces that are positioned solely at the end on an online editorial content and suggest a variety of links to users that might be interesting to them, of which some are sponsored), and everything Search related. Data includes any agency fees.