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Native advertising in Italy split by format, 2018

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Information

  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications

Description

The graph shows the value of Native advertising in Italy split by format, estimated by the Internet Media Observatory, in 2018. Also includes outstream Video formats, split into the various formats. The split by device includes: Content Feed, that is, spaces that are part of content usage and are consistent with the look-and-feel of a Social Feed editorial site; Social Feed, that is spaces within a Social platform feed; Promoted Feed, that is, spaces that do not have an editorial content site such as classified ad or eCommerce sites); Recommendation Widgets, that is, spaces that are positioned solely at the end on an online editorial content and suggest a variety of links to users that might be interesting to them, some of which are sponsored; Search. Data includes any agency fees.