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Mobile transformation can significantly change relationship processes between consumers and companies. The degree of maturity of Italian companies in approaching it is, however, still significantly varied: the Research analyzed 170 Italian companies and 5 different behavior clusters. Investments in Mobile Advertising companies are increasing by 53%, while the volumes of bulk text are up 10%.
The Report aims to: take a snapshot of current dynamics at Italian level, along all stages of the purchasing process (advertising, promotion, commerce, payment, and service), placing (...)
The Report summarizes current major trends related to the impact of Mobile technology on all phases of the company–consumer relationship process (Advertising, promotion, sales, pre (...)