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Mobile transformation can significantly change relationship processes between consumers and companies. The degree of maturity of Italian companies in approaching it is, however, still significantly varied: the Research analyzed 170 Italian companies and 5 different behavior clusters. Investments in Mobile Advertising companies are increasing by 53%, while the volumes of bulk text are up 10%.
The Report focuses first of all on the role that Mobile has on the digital transformation of the consumer-company relationship process. Following is the (...)
The report describes push notifications, their role, features and how they work, analysing the market of reference and the leading international players that offer and manage these (...)