You have not consented to the processing of your personal information by one of the Observatory. If you proceed we will no longer be able to invite you to our Workshops
To download the high-resolution infographic login in
Card digital payments in Italy grow by 5.6% reaching 164 billion €. Growth of “New Digital Payments” (eCommerce, ePayment, proximity and remote Mobile Payment & Commerce, Mobile POS and Contactless Payment) make the difference, registering a 22% increase. New Digital Payments are worth 13% of paper based transactions.
Purchase of goods and services via Smartphone (Mobile Remote Commerce of goods and services) fuels the sector with a 71% growth and a value of 1.7 billion €. Payment of bills via Smartphone is also rising (+172%), as well as transport booking and purchases: 6 million bus rides and 6 million car sharing rides were sold in 2015.
The contactless infrastructure is now ready: the number of POS devices has doubled (500,000 at end of 2015), enabled cards jumped from 12 to 20 million: in 2018 transactions will be between 6 and 8 billion €. Also waiting for the high-potential Mobile Proximity Payment that would help in bringing [Italian] people closer to electronic payments.
But in Italy today only 1 purchase out of 5 made by families is in digital format, while cash management costs the Country 9.5 billion € a year. Italian market players are called upon to devise solutions to make electronic payment attractive to users.
2017 witnessed a growth in the curiosity and interest of Italians towards Mobile Payment & Commerce. The arrival on the Italian market of the first big international player, Apple (...)
Mobile Payment & Commerce: conquering the world
Competition in Mobile Payment & Commerce is now in full force, with all players getting involved in the competition to win over retailers and consumers of the world as regards payments, and more. In (...)