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There are expected to be 40 million smartphones in Italy by the end of 2015 and 10 million tablets. The new LTE networks already provide coverage for 80% of the population and 8 million objects are connected through mobile networks. The Mobile world has generated an ecosystem that enables increasingly greater sections of the economy, contributing towards lowering the digital divide. Mobile Economy: worth 25.7 billion Euros, equal to 1.65% of the net GDP of traditional mobile telephony services, now down by 16%. Mobile Economy grows by 23%, driven mainly by Mobile Commerce (up 55%) and investments in 3G and 4G networks (up by 39%). Funds earmarked by companies and public authorities for mobile solutions to support their business processes are growing by 24% and for marketing and advertising on smartphones and tablets by 41%. The development of mobile commerce and mobile payment solutions will bring the total value of Mobile Economy to over 37 billion Euros in 2017 (2.3% of GDP).
The Report summarizes current major trends related to the impact of Mobile technology on all phases of the company–consumer relationship process (Advertising, promotion, sales, pre (...)
The Report focuses first of all on the role that Mobile has on the digital transformation of the consumer-company relationship process. Following is the (...)