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Media Transparency

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Information

  • Date October 14, 2019
  • Observatory Internet Media
  • Language English
  • Duration 04:19

Description

Media Transparency is a very complicated matter that in recent years has been characterizing the advertising scenario. In a few minutes the video describes the 6 analysis dimensions of this complex issue: Viewability, Brand Safety/Brand Policy, Ad Fraud Prevention, Accredited Third Party Evaluation, Value Chain Fee and Rebate, Data Transparency.