Video and Webinar Proceedings


LinkedIn and employer branding using Social Media


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Responds to...

  • How to define a Brand strategy on LinkedIn (goals, resources, results)
  • How to create a successful company page
  • How to develop contents to create engagement and generate leads and clients on LinkedIn
  • How to create and manage a professional network on LinkedIn
  • How to identify and acquire new clients on LinkedIn


The webinar is focused on broadening human resource management skills providing analyses, tools and indications regarding the use of digital technologies to support all typical HR Management processes, from recruiting to performance management.


Stefano Besana
Digital enterprise strategist for the past 10 years. During his experience he was involved in projects on digital workplace, digital transformation, social business strategy, brand reputation, web monitoring, customer engagement, social CRM, intranet 2.0, social learning, brand communities, Social Network Analysis, social media strategies, open innovation, crowdsourcing and collaborative solutions to empower the organizations. He was also social media strategist, press office and project manager for one of the most important traditional Jazz Festivals in Europe (JazzAscona) with more than 75,000 spectators expected every year.
Professor and lecturer for several business schools and Universities (Università Cattolica di Milano, Politecnico di Milano, IED Milano, Milano Fashion Institute, Sole24Ore, eCampus and IULM) on the use of social media inside and outside organizations, brand positioning, and digital technologies applied to business fields.
Stefano has a master degree in long-life education, consultancy and a bachelor in learning processes achieved with a thesis on how to use social networks within companies to generate significant learning (awarded by Working Capital Telecom Italia as one of the most innovative Italian projects in 2010). He also was a visiting student at UCLA in 2011. He published several online and offline articles (for example on Harvard Business Review), and a book about video games and gamification. In 2016 he starts working on a bachelor in psychology and neuroscience as a second degree.