Business Case

Icon Group: Big Data Analytics as a cornerstone of the corporate mission


Register to download this Business Case


Implemented solution

The project brought about a transformation in’s technical architecture, with the integration of an internal analytic engine in a Cloud environment. On an organizational level, the company created a Data Science team within the Marketing Technology department


Marketing became the driver of the main Big Data Analytics project. To grasp the opportunity, the company created a team dedicated to Data Science within the Marketing Technology department and it invested in the evolution of the technology infrastructure. The project resulted in the implementation of an internal data lake. One development objective is to optimize online marke¬ting budget.


  • Increased revenue from marketing campaigns
  • Improved efficiency
  • Technical ability to remain at the forefront of innovation
  • Creation of a Data Science centre of excellence

See also...

Report Icon
Report: 03.16.2017

Big Data: Market scenario

The Report provides an estimate of the Big Data and Business Intelligence market in Italy, showing the strategic value of Analytics solutions for companies and for the Public Sector, (...)

Report Icon
Report: 10.27.2015

The potential of Big Data in Marketing and Social Analytics
In these reports, we have analysed the spread of marketing analytics solutions by estimating the Italian market and examining the field of application in depth. We also investigated initiatives involving (...)

Subscribe Now