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Internet Media: Conquering new territory

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The overall media sector in Italy recorded negative figures once again in 2018 (-2%), due largely to a sharp drop in revenue from the sale of paid content (-8%).
Against this backdrop, however, the Internet Media market closed with an overall positive result and continues to grow, reaching a value of over €3.2 billion. The main component is still revenue from advertising, now worth €2.98 billion and accounting for 37% of all Italian advertising. The component related to online sales of media content (video, music and news in digital format) is a much more contained figure of around €270 million.

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