The Internet advertising market in Italy, split by device, 2015-2018


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  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications


The graph shows the value of Internet advertising in Italy split by device, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. The split by device includes: Pc, which includes all revenue resulting from advertising delivered on sites that are navigated from Desktop and Tablet; Smartphone, that includes all Smartphone advertising revenue generated both within applications and from browsing; in the case of multiplatform investments, the attempt, wherever possible, has been to attribute the investment to the channel on which it is delivered, consistently with CPM/CPC/CPA purchase models; Tablet (App), that includes revenue only from Applications available for Tablet. Data includes any agency fees.