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While the overall media market recorded a downturn in 2014 of 1%, losing 17% of its value between 2008 and now, Internet Media is bucking the trend with a growth of 12%. Looking at the advertising market alone, the value of internet is even greater: worth 27% in 2014, and expected to reach 30% in 2015. This growth is propelled by the most innovative elements, social media, video networks and mobile computing. This infographic contains a summary of some results emerging from the Observatory for New Media & New Internet, where we have tried to assess the value of the media and internet media market, concentrating on the most innovative components (smartphones, tablets, smart TVs, apps, social networks, online videos, programmatic advertising and pay TV revenue).
In 2018, the overall media industry in Italy recorded another negative result (-2%), due especially to a sharp drop in revenue from the sale of paid content (-8%). The Internet Media (...)
The Internet Media (advertising and pay) market has grown also in 2017: +14%. Driving the growth is, in particular, the advertising component, which is worth nearly 2.7 billion euros (...)