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While the overall media market recorded a downturn in 2014 of 1%, losing 17% of its value between 2008 and now, Internet Media is bucking the trend with a growth of 12%. Looking at the advertising market alone, the value of internet is even greater: worth 27% in 2014, and expected to reach 30% in 2015. This growth is propelled by the most innovative elements, social media, video networks and mobile computing. This infographic contains a summary of some results emerging from the Observatory for New Media & New Internet, where we have tried to assess the value of the media and internet media market, concentrating on the most innovative components (smartphones, tablets, smart TVs, apps, social networks, online videos, programmatic advertising and pay TV revenue).
The Internet Media market (advertising and paid services) continued to grow in 2016, up by +11%.
This growth is mainly driven by the advertising segment, worth 2.36 billion euros (...)
The report outlines the dynamics of the Italian Media market, highlighting the relative weight of each media. In particular, it focuses on the Internet Media market, illustrating current (...)