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Drivers to selecting bank and insurance of reference for Italian SMBs analyzed, 2018

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Information

  • Date October 07, 2019
  • Observatory Fintech & Insurtech
  • Language English
  • Function Innovation/Strategy Marketing/Communications Sales/Services¬†

Description

The graphic shows the main variables considered by the Italian SMBs analyzed in 2018 in choosing their bank or insurance company of reference. Each SMB could select 1 or 2 options.