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65% of top retailers doesn't have a clear digital innovation strategy to respond to the changes occurring, including consumer digitalization; however 3 retailers out of 4 are working to define one. Digital investments are growing but they are still worth less than 1% of revenue. Among the interviewed top retailers 91% has implemented at least one back-end innovation, 80% at least a front-end one. Investments are made primarily by Marketing and Sales in researching and developing digital innovation professional skills: a eCommerce Manager is essential for 6 companies out of 10. High costs and lack of internal competences limit small-medium retailers: 6 out of 10 have web presence, 15% has an eCommerce site.
Digital innovation is bringing radical changes to traditional Retail. On one front, technology is changing processes and store formats, on the other, the success of eCommerce raises (...)
Omnichanelling, defined as the combined and integrated use of different channels (physical, online, and Mobile stores) supporting the business-consumer interaction process (pre-sales, (...)