To download the high-resolution infographic login in, or share it on your favorite social network
More Italians are surfing the internet (up by 3%), using smartphones (up by 20%), making purchases online (up by 11%) than in 2014. New digital habits are changing how Italian consumers make purchases. Of those browsing on mobile devices, 78% use a smartphone when actually buying. Omni-channel retailing and the future shop: this is what will drive digital innovation in retail. Back-end innovations are the most consolidated and wide-spread among top retailers. Omni-channel retailing and consumer experience in sales points will guide the process of innovation over the next years. Future investment priorities will change depending on the sector. Clothing is an area particularly interested in experiential innovation within the sales points, while in Food the focus is on solutions to simplify the check-out phase.
Omnichanelling, defined as the combined and integrated use of different channels (physical, online, and Mobile stores) supporting the business-consumer interaction process (pre-sales, (...)
Overview of Digital Innovation in Retail: in search of value
After six years of recession, consumption in Italy is rising once more. In 2014, monthly household spending grew by 0.7% compared with 2013 and this upward trend in consumption continued into 2015. At (...)