To download the high-resolution infographic login in
In 2016 Italian Export of consumer goods through digital channels registers a strong increase, +24% compared to the previous year, reaching a total market value of 7.5 billion euro. But it still is a rather meagre share, just under 6%, of total consumer goods exports destined to final customers.
China today is the first country in the world for eCommerce value which, in 2016 reached 717 billion. It is therefore a country with high growth potential for Italian digital Export. There are at least six alternatives to export to China online: identify the model that works best for individual characteristics is key for the initiative’s success.
Though at a higher maturity level than China, North American eCommerce continues to grow, increasing its attractiveness for Italian Export: American B2c online sales, second worldwide, in 2016 registered 489 billion euros. But the development of digital Export of Italian companies towards the USA remains a difficult “process” to complete.
Other promising areas for the development of an online Export strategy are Europe, the Middle East and South East Asia.
In a highly competitive international scenario, with consumers increasingly inclined towards the use of digital technologies, the adoption of eCommerce as sales channel abroad may (...)
The results presented are drawn from four main Research activities of the Hi-tech Startup Observatory of the School of Management of the Politecnico di Milano (in collaboration with (...)