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Digital B2b: the basis for a digital italy


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  • Date November 28, 2017
  • Observatory Digital B2b
  • Language English
  • Pages 43

Responds to...

  • How much is B2B e-commerce worth in Italy?
  • How many digital companies are there in the country?
  • How many e-procurement portals are active in Italy and what are their main functions?
  • How wide-spread is EDI among Italian companies?
  • How many B2B portals/extranets are implemented in Italy?
  • Explain the meaning of E-Supply Chain Collaboration, and how widely spread is it?
  • Which are the digitalisation priorities for large companies in Italy over the next three years?
  • What is the situation in terms of digitalisation within the main supply chains in Italy?


The Italian market is predominantly one of interaction between businesses (B2B), generating a value of nearly 2.7 trillion euros, of which 2.2 trillion euros relate to domestic transactions and about 500 billion euros to transactions outside Italy. B2B in Italy accounts for 75% of Italy’s total turnover of 3.6 trillion euros. Digital B2B forms the foundations for Italy’s digital status as a country. In 2016, B2B e-commerce was worth about 310 billion euros, up by 19% on the previous year, but still somewhat low in absolute terms (only 14% of the total value of B2B transactions). The Supply Chains that have the highest share in this value are the automotive, white goods & consumer electronics, pharmaceutical, convenience goods, electrical equipment, and textiles, clothing & footwear.
The report offers an overview of the digital solutions that companies use in their business during the pre-transaction and transaction phases (digitalisation solutions belonging to the procure-to-pay cycle) and in the business between customers and suppliers (e-supply chain collaboration solutions). Further material concerning the level of digitalisation in these SupplyCchains will also be covered in the report.


  • Contents
  • Introduction
  • Executive Summary
  • Digital B2B: the Basis for a Digital Italy
    1. A Predominantly B2B Market
    2. B2B E-Commerce in Italy
  • Digital B2B: State-of-the-Art
    1. E-Procurement
    2. E-Supply Chain Execution
    3. E-Supply Chain Collaboration
    4. Investment Priorities for Companies
  • Digital B2B: Main Supply Chains
    1. Automotive
    2. White Goods and Consumer Electronics
    3. Pharmaceutical
    4. Convenience Goods
    5. Electrical Equipment
    6. Textiles, Clothing & Footwear
  • Reports
  • Methodological Notes
  • Work Group