Video and Webinar Proceedings


Design Thinking in the Era of Digital Transformation


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Responds to...

  • How does digital transformation require to revise the Design Thinking approach?
  • How does Design Thinking can support companies in facing the digital transformation?
  • How will Design Thinking will evolve in the near future?


The webinar explores the challenges that the Design Thinking pradigm is facing in a world completely transform by the digital revolution. It critically discusses the added values provided by Design Thinking in comparison to traditional approaches in the innovation field.


Roberto Verganti
Professor of Leadership and Innovation at the School of Management of Politecnico di Milano, where he directs the Leadin'Lab, the laboratory for LEADership, Design and INnovation. Roberto serves on the European Design Leadership Board of the European Commission, where he is also an advisor of Carlos Moedas, the European Commissioner for Research, Science and Innovation. Roberto is the author of "Overcrowded. Designing Meaningful Products in a World Awash with Ideas", published in 2017 by MIT Press, and “Design-Driven Innovation” published by Harvard Business Press in 2009, which has been selected by BusinessWeek and by the Academy of Management for the George R. Terry Book Award as one of the best Design an Innovation Books. He is a regular contributor to the Harvard Business Review.