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57% of Italian museums has a web site but they don’t always have a clear call to action: only 21% of sites has links to purchase tickets on their home page and the percentage is even lower in the case of more advanced services such as the possibility of purchasing merchandising or museum related materials (6% of cases).
52% of museums has at least one social network account, with the highest presence on Facebook (51%)
The Report presents the results of the Research conducted throughout the first edition. The data comes from an analysis on web sites and social networks, from a Google and TripAdvisor (...)
To ensure an omnichannel experience to consumers it is necessary to adopt a data strategy throughout the entire customer relationship process (from communication to sales to post-sales). (...)