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The highest growth is registered by the Big Data component (+44%), while the biggest share is still Business Intelligence (+9%). Enterprise companies represent 87% of the market, with the greatest spread in banking, industry and telecommunications sectors.
For 39% of CIOs Analytics for digital innovation are the investment priority of 2017. However, only 8% of Italian businesses has reached an advanced state in the “Big Data Enterprise” process.
In Italy data scientists are found in one out of three companies. Across the world, this is a young professional (age 35), with very different compensation and positions within the organization, on a case by case basis. Assicurazioni Generali and RCS Media Group win the Big Data Innovation Award.
The Report provides an estimate of the Big Data and Business Intelligence market in Italy, showing the strategic value of Analytics solutions for companies and for the Public Sector, (...)
The potential of Big Data in Marketing and Social Analytics
In these reports, we have analysed the spread of marketing analytics solutions by estimating the Italian market and examining the field of application in depth. We also investigated initiatives involving (...)