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- September 09, 2019
- eCommerce B2c
- Marketing/Communications Sales/Services
The vertical bar chart shows the value timeline of online Tourism and transportation (accommodation, tour package, air, railway, and ship ticketing, ...) service purchases by Italian web shoppers (on Italian and foreign web sites) and the penetration rate of eCommerce over total Retail purchases (online + offline) in Italy.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns.