Value of B2c eCommerce Tourism and transportation demand in Italy and penetration rate in the Retail market, 2013-2018


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  • Date September 09, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Sales/Services 


The vertical bar chart shows the value timeline of online Tourism and transportation (accommodation, tour package, air, railway, and ship ticketing, ...) service purchases by Italian web shoppers (on Italian and foreign web sites) and the penetration rate of eCommerce over total Retail purchases (online + offline) in Italy.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns.