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B2c eCommerce penetration rate on Retail rate in Italy, 2013-2018

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Information

  • Date September 06, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Sales/Services¬†

Description

The line chart shows the value timeline of the B2c eCommerce penetration rate on total Retail purchases (online + offline) in Italy.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns. Not included in the scope of analysis are online payments, home banking and financial operations, digital contents, and gambling.