Value of B2c eCommerce IT and consumer electronics demand in Italy and penetration rate in the Retail market, 2013-2018


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  • Date September 09, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Sales/Services¬†


The vertical bar chart shows the value timeline of online product purchases IT and consumer electronics (telephony, computer, tv, appliances, consumables, ...) by Italian web shoppers (on Italian and foreign web sites) and the penetration rate of eCommerce over total Retail purchases (online + offline) in Italy.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns.