Value of B2c eCommerce Food&Grocery demand and penetration rate in the Retail market, 2013-2018


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  • Date September 09, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Sales/Services 


The vertical bar chart shows the value timeline of online product purchases Food&Grocery (supermarket, wine and food, restaurant expenses) by Italian web shoppers (on Italian and foreign web sites) and the penetration rate of eCommerce over total Retail purchases (online + offline) in Italy.
Note: the value refers to online B2c eCommerce platform transactions, including VAT and net of returns.