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The advertising market in Italy, split by media type with OTT share, 2018

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Information

  • Date October 22, 2019
  • Observatory Internet Media
  • Language English
  • Function Marketing/Communications

Description

The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.