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Mobile transformation can significantly change relationship processes between consumers and companies. The degree of maturity of Italian companies in approaching it is, however, still significantly varied: the Research analyzed 170 Italian companies and 5 different behavior clusters. Investments in Mobile Advertising companies are increasing by 53%, while the volumes of bulk text are up 10%.
The report describes push notifications, their role, features and how they work, analysing the market of reference and the leading international players that offer and manage these (...)
Digital Rethinking in Banking and Finance
The challenges for the banking system are increasingly pressing, competition no longer comes only from historical banking competitors but also from major technology players and more recently emerged actors. (...)