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Mobile Payment & Commerce: engage your customers

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Card digital payments in Italy grow by 5.6% reaching 164 billion €. Growth of “New Digital Payments” (eCommerce, ePayment, proximity and remote Mobile Payment & Commerce, Mobile POS and Contactless Payment) make the difference, registering a 22% increase. New Digital Payments are worth 13% of paper based transactions.
Purchase of goods and services via Smartphone (Mobile Remote Commerce of goods and services) fuels the sector with a 71% growth and a value of 1.7 billion €. Payment of bills via Smartphone is also rising (+172%), as well as transport booking and purchases: 6 million bus rides and 6 million car sharing rides were sold in 2015.
The contactless infrastructure is now ready: the number of POS devices has doubled (500,000 at end of 2015), enabled cards jumped from 12 to 20 million: in 2018 transactions will be between 6 and 8 billion €. Also waiting for the high-potential Mobile Proximity Payment that would help in bringing [Italian] people closer to electronic payments.
But in Italy today only 1 purchase out of 5 made by families is in digital format, while cash management costs the Country 9.5 billion € a year. Italian market players are called upon to devise solutions to make electronic payment attractive to users.

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