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+30% in 2015: the boom of the Internet of things in Italy; the market of interconnected objects is worth 2 billion euros. The market is driven by gas meters and connected cars, but in 2016 growth expectations for Smart Home, Smart City, and Industrial IoT are considerable. Work on enhancing the value of data is key. Smart home: 79% of Italian consumers is willing to purchase Smart Home products, but only one out of 4 will do so within 12 months. Smart City: 60% of Italian municipalities with over 20,000 residents already launched projects – mainly mobility management and smart lighting – but structured programmes are still rare.
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