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Organisations search for people with the digital capacities needed to transform their businesses from a digital perspective. The professional figures most in demand are the eCRM & Profiling Manager, the Digital Marketing Manager and the Chief Innovation Office, while the Chief Digital Officer is the most difficult to find on the market. Soft skills are also re-examined in a digital key. The HR department is being transformed, its available ICT budget has increased in 29% of companies. Talent management as a process has evolved: HR analytics, professional social networks and performance management are the most effective tools to select the right people, bring them on and enhance their talents.
Omnichanelling, defined as the combined and integrated use of different channels (physical, online, and Mobile stores) supporting the business-consumer interaction process (pre-sales, (...)
Cresce il Turismo italiano, e la componente digitale fa da traino. L’outgoing è il segmento che cresce di più, mentre nell’incoming la nostra (...)