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HR Digital Leadership: new skills and professionalism to ride the Digital Transformation

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Organisations search for people with the digital capacities needed to transform their businesses from a digital perspective. The professional figures most in demand are the eCRM & Profiling Manager, the Digital Marketing Manager and the Chief Innovation Office, while the Chief Digital Officer is the most difficult to find on the market. Soft skills are also re-examined in a digital key. The HR department is being transformed, its available ICT budget has increased in 29% of companies. Talent management as a process has evolved: HR analytics, professional social networks and performance management are the most effective tools to select the right people, bring them on and enhance their talents.

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