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65% of top retailers doesn't have a clear digital innovation strategy to respond to the changes occurring, including consumer digitalization; however 3 retailers out of 4 are working to define one. Digital investments are growing but they are still worth less than 1% of revenue. Among the interviewed top retailers 91% has implemented at least one back-end innovation, 80% at least a front-end one. Investments are made primarily by Marketing and Sales in researching and developing digital innovation professional skills: a eCommerce Manager is essential for 6 companies out of 10. High costs and lack of internal competences limit small-medium retailers: 6 out of 10 have web presence, 15% has an eCommerce site.
Omnichanelling, defined as the combined and integrated use of different channels (physical, online, and Mobile stores) supporting the business-consumer interaction process (pre-sales, (...)
Overview of Digital Innovation in Retail: in search of value
After six years of recession, consumption in Italy is rising once more. In 2014, monthly household spending grew by 0.7% compared with 2013 and this upward trend in consumption continued into 2015. At (...)