- 02 December 2016
- eCommerce B2c
- Italian English
- Market Insight
- What are the figures relating to e-commerce in the major international markets?
- How is Italy positioned compared with the major international e commerce markets?
- Which are the most developed product sectors in the major international online markets?
- What are the main differences in supply terms between the Italian market and the major overseas markets?
- What are the main areas of innovation found overseas?
One group of countries where e-commerce is undoubtedly more mature (South Korea, Japan, UK and USA) shows penetration rates of between 13% and 17% of total retail purchases, roughly four times more than Italy, and growth rates of between 10% and 15% compared with 2014, marginally lower than Italy. By contrast, emerging markets (Brazil, India and Russia), display e-commerce penetration rates ranging from 0.5% in India to 2% in Russia. The content of the typical online basket can indicate a sector’s maturity. Our analysis shows that in almost all major international markets, goods outweigh services in total e-commerce sales, whereas in Italy and Spain, services still figure strongly. The report analyses the major international markets, dividing them into two main groups: on one hand, the major European markets (UK, France, Germany and Spain), USA, and major Far Eastern markets (China, South Korea and Japan); on the other, the emerging markets (Brazil, Russia and India). For each of these markets, the report provides the total value of purchases, B2C e-commerce penetration rate, typical basket, supply-side characteristics and principal trends, and compares these with the Italian market.
- International comparison of the B2C e-commerce market
- International comparison of the B2C e-commerce basket
- International comparison of the B2C e-commerce supply side
- Areas of innovation in B2C e-commerce internationally